He continued as commercial director until a replacement was found and will now step full-time into the GM role.Ĭommenting Roberts said: “Prue has a fantastic industry reputation, stellar client relationships and a focus on building high-performance teams. Gereurd Roberts was appointed in May 2016 as general manager, food, family and home – overseeing the strategic development of Pacific’s leading group of celebrity, real life and homes titles and new trio of digital food brands. “The culture and strategic focus attracted me to Pacific – and it’s exciting to join a business on the cusp of an impressive digital future.” Other previous experience includes roles at Cafescreen DOOH network (during which she led the launch of Australia’s largest free Wi-Fi network), Platform Nine (a startup branch of ninemsn) and Yahoo7.Ĭox said: “I look forward to accelerating Pacific’s digital sales strategy, leveraging our relationships with Seven West Media and helping clients exploit innovative new opportunities. ![]() Previously she was managing director and. Most recently she was chief commercial officer at NewsLifeMedia, during which she led the sales transformation process. We are delighted to have her on board.”Ĭox has over 16 years of digital media experience. “Her appointment is indicative of our rapid digital evolution and multiplatform audience strategy. Not only are her digital sales and technology credentials second to none, but her ability to drive business transformation to deliver commercial results is equally impressive. Peter Zavecz, CEO, Pacific Magazines, said: “Prue Cox is widely regarded as one of the country’s best multiplatform media sales executives. Pacific Magazines has appointed of Prue Cox to the role of commercial director. ![]() Gereurd Roberts moving to be Pacific general manager, food, family and home.
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